YouTube has recently outlined its critical areas of development opportunity and focus for 2021. Susan Wojcicki noted that with more people creating content from mobile phones, the platform is investing to give video creators more editing tools.
The company is now beta testing YouTube Shorts in India, and it is exciting to offer the next-gen of video creators to tell stories by lowering the blocks to entry. In its essence, for brands that are planning to maximize YouTube performance, this initiative could be worth considering.
Creators now have the capability to explore what types of short-form clips they can post on YouTube, in addition to the regular uploads.
Source: SocialMediaToday
