YouTube Premium, the ad-free version of YouTube that costs USD 11.99 per month, is introducing a number of new features designed to attract and retain subscribers. The subscription plan will now, among other things, support co-watching videos on FaceTime via Apple’s SharePlay, higher-quality video for web and iOS users, and other controls for managing your queue on mobile devices. Since many consumers are unaware of the features that YouTube Premium offers beyond removing ads from YouTube, the company believes that having a wider feature set will help it to better market the subscription to customers.
The launches coincide with other recent upgrades, such as the ability to pick up where you left off with your video viewing on any device and a “smart downloads” feature that automatically saves suggested videos for offline viewing. Along with iOS and Android users, web users can now access this latter feature.
Read More: YouTube Premium adds more perks with SharePlay support, higher quality video and more
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