Like all other social platforms, YouTube has witnessed a substantial rise in usage in 2020, with the COVID-19 lockdowns pushing people to find alternate entertainment sources to their typical, in-person social events.
But YouTube is also a little diverse in that its focus is video content, as contrasting to social elements. So while one can comment and engage on YouTube clips, technically making it a social media platform as the majority chunk of user attention still lies in the content. This actually makes YouTube completely similar to the traditional TV – becoming its alternative over time.
In fact, YouTube says that the watch time of their content on TV screens has gone up by 80% year over year.