YouTube has released a beta version of ‘Channel Memberships Gifting’ to a select number of artists in order to help them earn more money. Viewers who get a gift subscription will have access to privileges including loyalty badges, bespoke emoji, and more for one month.
Channel members can buy a certain number of channel memberships (5, 10, and 20) in a single transaction, which YouTube will “give” to other viewers in the user’s live stream. Purchasing gift memberships on mobile is not currently possible during the Beta.
The only method to opt-in during the Beta is to click ‘Allow Gifts’ on a gift membership notification that appears in the live chat after someone has purchased gift memberships.
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