YouTube Enhances Viewer Retention Insights

YouTube Enhances Viewer Retention Insights

YouTube has introduced additional metrics that enable brands and creators to improve the performance of their channels. The company’s new and improved viewer retention insights enable creators to get specific insights into the elements of each video aiming to maximize the audience engagement via improved retention stats.

In 2020, YouTube added new audience retention insights for videos that provide information on where viewers are engaging as well as dropping off in the playback for helping creators improve their content approach. With the addition of new metrics, YouTube aims to improve this tool by delivering more comparative insight as well more specific measures for segments in the videos. 

To Read More: SocialMediaToday

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