Inspired by the recent success of Snapchat’s ‘Spotlight’ creator payment initiative, YouTube has also announced the introduction of its Shorts Fund. It will see the application pay out up for up to $10k per month to each Shorts creators. And this is based on their Shorts engagement and performance.
As explained by YouTube: “Each month, we’ll reach out to thousands of eligible creators to claim a payment from the Shorts Fund – creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts.”
It is the first step in the platform’s journey to build a monetization model for short-video clips and is not limited to just creators in YPP. Any creator that meets the platform’s eligibility criteria can participate.
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