With the number of people watching online streaming video on their home TV set increasing, YouTube has updated its Connected TV (CTV) ad solutions to assist marketers take advantage of this rising opportunity and get more out of its TV-like ad options.
To begin, YouTube has announced that CTV contextual signals will soon be integrated into Display & Video 360 campaign targeting, allowing advertisers to select CTV ad inventory based on length, genre, or live-stream content.
As per YouTube, “Let’s say you want to associate your ad message to some of the highly anticipated sports events of the summer, like the Olympics or the U.S. Open. Using Display & Video 360, you’ll easily select CTV live inventory that falls under the “Sports” genre. Then you’ll also be able to verify that your ads served against content that is suitable for your brand.”
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