As the digital consumption behaviors evolve to accommodate new user habits, the traditional advertising process is also being entirely transformed.
Alphabet Inc, YouTube’s parent company has recently reported its Q1 2021 findings that showed the company has brought in $6 billion in advertisement revenue for the mentioned period. This is up by 49% year-on-year – which is a huge increase, putting YouTube to beat its rival digital video platform, Netflix in annual earnings.
This digital shift is now emerging, with YouTube gradually gaining more from TV ad revenues since it is the most preferred consumption surface for video content. It is now going beyond the digital realm with users watching YouTube content on their TV sets.