Yext Inc., a digital experience platform provider, has recently introduced Yext Content, an innovative solution. It enables companies to deliver seamless experiences across various digital channels from a centralized content management system (CMS). The company asserts that Yext Content is the first-ever AI-powered and knowledge graph-centric headless CMS in the market.
Traditional CMSs were designed to cater to specific applications and individual channels, primarily focusing on the website. However, a paradigm shift is imperative with the emergence of countless digital channels.
Yext Content harnesses the power of AI and leverages data from various facets of a company’s operations. It facilitates the utilization of conversational AI, automated data cleansing, and content-generation workflows. This solution enables businesses to seamlessly adapt to the evolving digital landscape and enhance customer experiences.
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