The technology company Yext has recently announced a new marketing campaign in the form of a business quiz. This is to help B2B organizations combat misinformation and fake news that are flooding across the internet.
The company has created a custom portal – nowronganswers.com that features an interactive quiz system called “No Wrong Answers Challenge”.Businesses can enter their company’s name and URL to participate in it.
They can get a free assessment of their website’s answers on the most popular questions being asked. This is to spread awareness among people with the right and updated information.