The technology company Yext has recently announced a new marketing campaign in the form of a business quiz. This is to help B2B organizations combat misinformation and fake news that are flooding across the internet.

Decision Inc. Rolls out Its Customer Engagement Solution

The company has created a custom portal – nowronganswers.com that features an interactive quiz system called “No Wrong Answers Challenge”.Businesses can enter their company’s name and URL to participate in it.

They can get a free assessment of their website’s answers on the most popular questions being asked. This is to spread awareness among people with the right and updated information.

Source: https://www.b2bmarketing.net/en-gb/resources/news/news-yext-launches-quiz-campaign-about-business-misinformation-online

Marketing Data Matters Much More than the Campaign Performance