The AI-powered B2B sales and marketing platform xiQ has recently launched a personality-based engagement (PBE) solution. By merging the behavioral science-based personality assessment proven strategies with artificial intelligence (AI), the company has created a new tool for B2B selling and marketing.

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B2B sales operations often overlook building emotional connections with customers. xiQ believes its ability to analyze the prospects’ personality type will help in creating an enhanced set of unprecedented personalization opportunities. Usman Sheikh, Founder, and CEO at xiQ mentioned in a statement, “People buy from people they trust.  Behavioral traits provide an unprecedented opportunity to connect with buyers and prospects in a highly personal manner.”

Source: https://martechseries.com/sales-marketing/sales-enablement/xiq-pioneers-personality-based-engagement-pbe-b2b-sales-marketing/

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