The transition from X’s previous Twitter branding will require a substantial amount of additional unwinding.
In what at first appeared to be a cost-saving move, reports surfaced that all images and videos attached to any tweet created prior to 2014 had been rendered inactive in the app. Users would be impacted by being unable to access any of that content, which could be annoying for past searches. Conversely, for brands, it would mean that any embedded tweets with video or images would no longer be active on a website.
Any of the traditional campaigns would essentially be forgotten not lost because they presumably still exist online. But if this is actually a test of a new direction for the app, they are no longer visible and may even be gone forever.
Read More: X Deactivates Old Media Links Amid Changes to Back-End Elements
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