X considering new initiatives to attract more SMBs

SMBs

In an attempt to get its revenue targets back on track, X is apparently now focusing on smaller brands and securing many more niche companies and promotions after brushing off worries from major advertisers.

A new, less expensive tier of X’s USD 1,000 monthly Verification for Organizations package appears to be a part of the company’s updated SMB plan.

X is developing a different, more affordable “Basic” version of the product It will have fewer features but still provide brands with a gold checkmark, priority support, Premium memberships (and blue checks) for employee profiles, and access to resources like job listings.

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