Wunderman Thompson is launching a new virtual environment to give the agency’s clients a sense of the capabilities this futuristic space has to offer.
The agency announced the rollout in partnership with metaverse platform Odyssey during a panel at the Consumer Electronics Show in Las Vegas on Thursday. The space will be used for clients to explore various trends in metaverse marketing and feature “inspiration kiosks” throughout the digital area that offer insights from the agency’s research reports into the tech.
The platform made use of Odyssey’s pixel streaming service to make the metaverse environment accessible from any mobile or desktop device, even without immersive equipment like virtual reality headsets or external controllers.
Read More: Adweek
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