According to a news release, WPP has introduced Everymile, a fully managed service that provides businesses with an outsourced direct-to-consumer (DTC) e-commerce solution. WPP claims to be the only firm in its industry to provide such a comprehensive solution.
WPP’s existing e-commerce strengths around strategy, customer experience, and technology management will be enhanced by Everymile’s demand generation, online trading and merchandising, supply chain, and logistics capabilities.
The launch comes after the holding company’s prior efforts to strengthen its e-commerce skills in order to capitalise on the sector’s rapid expansion.
Read More: https://www.marketingdive.com/news/wpp-dtc-everymile-ecommerce-logistics/622604/
