According to a press release, WPP and Spotify have formed a global partnership that will give the largest ad-holding group in the world new levels of access to the audio-streaming platform’s advertising products and data.
In accordance with the agreement, Spotify will be directly integrated into some of WPP’s services, such as its Choreograph first-party data unit. In turn, WPP will create integrations that make use of Spotify’s listening insights to assist clients in creating better audio and creative campaigns.
Additionally, WPP and Spotify are collaborating to offer training courses, and clients will have early access to Spotify’s audience trends research. A Sonic Science study between Spotify, WPP’s Mindshare, and researcher Neuro-Insight that is specific to the agency’s clientele is one of the first results of the partnership.
Read More: WPP tunes into Spotify’s first-party data with new global partnership
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