WPP announces its plans to acquire marketing technology services company Bower House Digital. The acquisition is in line with WPP’s accelearted growth strategy and focused M&A approach to enhance current capabilities for the digital experience. Bower House Digital will expand its capacity to provide clients with technology-driven marketing solutions by joining Ogilvy’s global network.
Bower House Digital’s expertise in marketing technology will help WPP’s digital capabilities in Australia and New Zealand, according to Rose Herceg, president of WPP for Australia and New Zealand.
Read More: https://martechseries.com/technology/wpp-to-acquire-marketing-technology-leader-bower-house-digital/
