Wipro Digital has recently acquired Rational Interaction, a digital CX firm. This acquisition will help Wipro Digital to scale its offering for CMOs with Rational Interaction’s capability to outline and set up the customer journey on a global scale. Together, they can address connected touchpoints through the customer journey, offering CMOs scale for the future.
The company plans to drive higher engagement and purchase by stealing customer sentiment in real-time by integrating AI and digital transformation. Using AI will help them to connect with a broader customer base and in meaningful ways.