OuterBox, a portfolio company of WILsquare Capital, has acquired TopSpot, a performance marketing agency with expertise in the B2B and Industrial domains. This acquisition is part of OuterBox’s growth strategy to expand its industry reach, particularly in the B2B sector.
With over 240 professionals, the partnership between OuterBox and TopSpot aims to create one of the leading independent performance marketing agencies in the US. TopSpot, based in Houston, Texas, is known for its search engine optimization, paid search, website development, and analytics services. It caters to B2B marketers and uses technology-enabled solutions.
Also read: Six ways to Manage Performance Marketing in a Tech Centric Future
The decision to merge was driven by the strong cultural alignment between the teams. It marks WILsquare Capital’s third acquisition within its digital marketing platform, following the acquisitions of OuterBox in June 2022 and Trinity Insight in February 2023.
Read more – WILsquare Capital Expands Digital Marketing Platform with Acquisition of TopSpot
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