Widen has recently announced that it has released a product information management (PIM) feature to assist marketers. This new solution will allow brands to collect and distribute marketing copy and assets within its Widen Collective®. In association with Widen’s digital asset management (DAM), the PIM software centralizes product data, focuses on accurate information, and accelerates product launches spanning various channels.
Besides, the combined DAM+PIM platform will aid businesses in the manufacturing, retail, and consumer goods sector and ensure their product listings on the web. The company expects that this would be of help to those marketing and MOPs professionals – who are seeking new ways to automate the marketing functionalities.