WhatsApp has recently announced its next step towards maximizing the e-commerce potential within the messaging app. For business chats, it has added a new, dedicated shopping button in order to streamline transaction and purchase activities. With time, it is expected to normalize the shopping behavior among people.
As mentioned by WhatsApp – “Now you can easily discover something you’d like to buy from your favorite business by tapping on the new shopping button at the top of chats.”
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This is similar to the existing ‘Shop’ feature on Instagram and Facebook and will help with an in-app product listing feature. Users can select products of their choice and make a purchase.
Source: Socialmediatoday
