Whatsapp has recently announced that it is looking to expand innovative ways for users to find out available products and buy them – right from the chat. The development of e-Commerce tools in the app will be convenient, providing an avenue for monetization.
Whatsapp believes this initiative will primarily help the small businesses – who have suffered the most amid the pandemic.
As mentioned by the company, “We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions.”