Meta has launched its first AI-driven ad targeting program for brands on WhatsApp, marking a shift for the encrypted messaging service that has long emphasized its privacy credentials.
Also read: Top Strategies for Creating Social Media Ads
The new tools aim to help brands optimize ad delivery to users most likely to engage, using Facebook and Instagram behavior to target messages to receptive customers. Meta has been working to monetize WhatsApp despite its popularity and significant acquisition price in 2014.
Read more – Meta’s WhatsApp launches new AI tools for businesses
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