Meta has already signalled its intentions to take full advantage of the business opportunities in messaging, including Click-to-Message ads and other direct connection tools, as social media engagement increasingly shifts to messages.
That push will include WhatsApp as well, enabling more businesses on the most widely used messaging platform in the world. WhatsApp users will be able to directly search for businesses in the WhatsApp UI by category or name with the new update, according to Meta CEO Mark Zuckerberg, who made the announcement at the first-ever WhatsApp Business Summit in Brazil. Users will be able to look up businesses in a specific section that is accessible through the app’s search feature.
A mini-map, category filters, and verified business accounts will all be part of the search function, making it simpler for users to access the various in-app shopping options.
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Read More: WhatsApp Launches New Business Search Functionality, Expands In-Stream Payments
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