Online travel marketplace, Wego has joined hands with WebEngage to leverage Omni-channel marketing automation to improve its mobile app’s user engagement. The partnership will allow Wego to deliver hyper-personalized, contextual messages to their users across channels like mobile push notifications, in-app messages, and emails. WebEngage’s Journey Designer feature will enable Wego’s for creating lifecycle marketing campaigns.
The platform will allow Wego to assimilate data points and get a unified view of their customers.
Source: https://martechseries.com/mobile/wego-partners-webengage-power-mobile-user-engagement/
