Webflow, a visual site builder, has acquired Intellimize, a website personalization and conversion rate optimization platform that leverages AI to help marketing teams personalize websites for each unique visitor across the buyer journey.
The acquisition is a major step in Webflow’s vision to become the world’s first Website Experience Platform (WXP), combining visual site building, content management system, hosting, personalization, optimization, and more. The acquisition will enable Webflow to offer a better alternative to clunky, complex, and expensive digital experience platforms.
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