Wayfair has unveiled a commercial video presentation aimed at showcasing products, entertaining and inspiring, called Wayfair On Air.
Wayfair On Air, now available on iOS, incorporates studio show formats and creators’ homes, according to the announcement.
The retailer will be highlighting products that are affordable to buyers’ homes in a daily format called, Wayfair Rundown, and will feature content-oriented consumer-oriented content with another studio show called Two-Spaced.
Read More: Marketingdive
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