Walmart’s advertising business made $ 2.1 billion last year as the big box retailer expanded its stack of marketing technology, according to earnings. It was the first time the company had come up with advertising fees for its reporting.
In the US, Walmart Connect has seen the number of advertisers using its services grow by 136% annually by 2021. Discussing the results of the fourth quarter with a full year of analysts, executives said they saw “significant growth potential” coming and reaffirmed it. Do not expect Walmart Connect to be the top 10 marketing platform in the next few years.
