Self-service is being added to Walmart Connect, the retailer’s marketplace media platform, to make it simpler for advertisers and businesses to promote their goods.
The business has introduced Search Brand Amplifier, which raises marketed products to the top of search results to increase the visibility of products featured in the Walmart marketplace. According to Walmart, this is advantageous for more recent and smaller firms who haven’t yet attained high organic listings on the Walmart marketplace. Previously available primarily to managed sellers and a small number of suppliers, Search Brand Amplifier is now widely accessible to Marketplace brand owners who have registered with Walmart’s Brand Portal.
In order to “eliminate the guesswork” while starting and refining campaigns, Walmart is also changing the Ad Center’s appearance and providing clearer instructions.
Read More: Walmart is expanding their self-service Marketplace platform
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