Walmart Selects Paramount as Streaming Partner for Membership Plan


According to a news release, Walmart and Paramount Global have partnered to offer a free streaming subscription as part of Walmart+.

Beginning in September, members of the retailer’s membership programme will have access to the Paramount+ Essential plan, which features a constrained amount of advertising. The deal’s financial details weren’t made public. After launching the service in September 2020, Walmart hasn’t released specific subscriber data for Walmart+, but it claims to have experienced positive member growth each month.

A six-month trial of Spotify Premium, free shipping, and fuel discounts at particular gas stations are just a few of the additional benefits offered by Walmart+ to keep users interested.

Read More: Walmart picks Paramount as streaming partner for membership plan

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