Walmart Media Group will let other brands to buy their sponsored search ads and campaigns. The company confirmed its four API partners, including Flywheel Digital, Pacvue, Kenshoo, and Teikametrics, that will support the initiative.
It is a significant move by Walmart Media Group to launch its e-Commerce advertising known as Walmart Advertising Partners. Today, companies are using Amazon sponsored product ads and Google shopping at higher costs. Hence, Walmart is expecting to attract many manufacturers’ budgets. It will provide companies with the opportunity to reach and target customers with online and offline data, as per the customers’ shopping trends.
Source: https://marketingland.com/brands-can-now-buy-walmart-sponsored-search-ads-via-api-partners-273665
