Walmart is introducing an innovation partner program to its Connect advertising network to give marketers access to well-known third-party platforms like TikTok, Snapchat, and Roku as they get ready for an uncertain holiday season.
The initiative concentrates on social media and live to stream and aims to assist brands in connecting with Gen Z consumers, who are frequently portrayed as being resistant to conventional outreach techniques. The Gen Z favorites TikTok and Snapchat are among the Innovation Partners, along with streaming partnerships with Firework, TalkShopLive, and Roku. They add a new dimension to Connect’s developing partner program, which earlier this summer signed agreements with a number of ad-tech companies primarily focused on the e-commerce industry.
Additionally, Connect last week expanded the range of search advertising formats available to marketers securing their fourth-quarter plans.
Read More: Walmart weds data to popular apps like TikTok in latest ad play
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