Vox Media Launches Concert Local to Help Brands

Vox Media, Concert Local, Concert, Vox Media Concert, media brands, medium-sized brands, messaging channels, audience data, Athena ad unit
Vox Media Launches Concert Local to Help Brands

Vox Media has recently announced the launch of its new advertising solution, Concert Local – an extension of Concert, the company’s publisher-led programmatic ad platform. This is to help brands scale local messaging by connecting them with publishers and smaller media brands. It is suited to small- and medium-sized brands who are seeking enhancements, and for larger brands, Concert Local provides a way to diversify messaging channels.

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The brands that are using Concert can buy ads spanning Vox-owned properties and other outlets using Vox’s first-party audience data. The new platform, with its Athena ad unit, will allow access to upmarket environments at scale, and these ad types are designed to load in-feed.

Source: https://marketingland.com/vox-medias-new-ad-network-connects-advertisers-to-local-media-audiences-277422

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