The customer insights provider Vision Critical has recently announced the launch of its new cloud-based app, Touchpoint. This app will help brands to collect customer feedback by connecting with their target audiences. It is focused on analyzing where the customers spend the most time – on the web, social media platforms, or instant messaging apps.
The company expects that brands can now reach out to their customer easily which was traditionally difficult for many businesses. The marketing operations generally run campaigns with any historical data or insights. And now, with direct feedback from customers, businesses can rethink their ongoing campaign strategy for better outcomes.