Global video advertising platform SpotX has announced a strategic investment in SpringServe, ad serving platform for OTT and connected TV.
\As a result of the partnership, both companies will work together to provide customers with the video advertising capabilities and enable them to connect with the advertiser ecosystem.
SpringServe offers ad serving, optimization, and automation solutions. Both the companies aim to offer their customers ad serving, inventory management, and programmatic capabilities and help media owners take more control over their video advertising businesses.
Source: Martechcube
