People-based advertising software company Viant announces new capabilities for its self-service DSP for omnichannel advertising – Adelphic. This will help further advance agency and brand advertising across the digital ecosystem.
Fabrizio Blanco, Viant’s CTO, says, “These platform improvements make it even easier for our clients to plan, buy and measure at scale while delivering the transparency and performance they expect.”
“Our clients’ satisfaction and productivity while using our software is our primary focus and will continue to be critical to our success going forward,” he adds.
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