Versium Launches Open Source Modelling Tools to Boost the Efficiency of Targeting and Marketing Campaigns

Versium-Launches-Open-Source-Modelling-Tools-to-Boost-the-Efficiency-of-Targeting-and-Marketing
Versium-Launches-Open-Source-Modelling-Tools-to-Boost-the-Efficiency-of-Targeting-and-Marketing

Versium, a data technology company, has announced that it has expanded its suite of open source tools as part of its initiative to make data tools more accessible to marketers.

The company asserts that the expansion will aid businesses in choosing and connecting with the appropriate audience and enhancing the effectiveness of marketing campaigns. With the help of the most recent set of open source tools, which are powered by Versium’s audience insights engine, developers, data scientists, and marketers can now better predict which potential clients and customers will convert.

According to Kevin Marcus, CTO of Versium, “the introduction of Versium’s Model Builder is the next step in the mission to help marketers extract the maximum value from their data with the biggest impact.”

Read More: Versium Releases Open Source Modeling Tools to Improve Targeting and Marketing Campaign Performance

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