The customer engagement company  Verint Systems Inc., has announced the addition of new features like Digital Behavior Analytics to the Experience Cloud solution. It helps create a deep, detailed, and comprehensive view relevant to the digital customer interactions. The updated resolution harvests and monitors millions of taps, gestures, clicks, and other actions. An organization can analyze this data and navigate digital assets, automation of decisions, and significantly improve bottom-line decisions.

The main feature of Digital Behavior Analytics is that it can enable customer data to be more actionable. It is achieved by experiences visualization at an aggregate level across all digital assets.

Source: Martechseries