Vericast’s NXTDRIVE delivers its clients access to an integrated customer messaging solution that delivers scalability, efficiency, and speed.
NXTDRIVE is a customer data marketing platform (CDMP) that will enhance first-party data usage and uncover its opportunities. This first-party data will boost brands’ communications to deliver timely, personalized, and engaging messages through emails, SMS, and push notifications.
Vericast’s collaboration with MessageGears will also build a messaging solution for users to directly access data from sources within the NXTDRIVE platform.
Apart from this, NXTDRIVE will also offer predictive insights for media strategy and performance-driven activities for marketers to evaluate content processes at scale.
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