Veeva Systems Inc has completed its acquisition of healthcare marketing startup Crossix Solutions Inc. The deal was worth $430 million. As a result of the acquisition, Crossix’s team will be integrated into Veeva, as per the company statement. Veeva is a New York-based life sciences software company.
Crossix develops a marketing analytics service for the healthcare industry and reports more than 200 pharmaceutical companies as clients, including Pfizer, Johnson & Johnson, Teva, and Gilead.