Validity, a supplier of data quality and email marketing success solutions, has launched MailCharts SMS, a service that allows ecommerce marketing teams to design SMS campaigns based on data.
The new solution, according to the business, will enable marketers acquire knowledge and inspiration from the SMS strategies of the world’s top brands, including what’s performing effectively, how they’re deployed, and which industry benchmarks important.
The company claims that marketers can now enhance their approach to provide an omnichannel experience for customers by combining Validity’s phone verification and email campaign intelligence. To increase product offerings and customize their services to businesses of all sizes, the company recently purchased MailCharts and created DemandTools Elements and Everest Elements.
