Customer data quality and marketing analytics software provider Validity has announced the expansion of its strategic partnership with Microsoft. The organization is set to join hands in the Microsoft Business Applications ISV Connect Partner Program. The program helps unlock Microsoft marketing, sales, and marketing enablement resources and enables Validity to provide its effective suite of CRM data quality tools to Microsoft Dynamics 365 clients directly.

The collaboration with Microsoft will help increase the market value of Validity. The program will play a vital role in developing solutions that increase ROI for enterprises implementing CRM platforms. Software solutions by Validity will help increase CRM adoption rates, customer data accuracy and provide improved outcomes from marketing and sales strategies.

Source: martechseries