TransUnion has teamed with USIM, an independent advertising agency, to improve its consumer data targeting products, including its newest, uView.
USIM’s uView will use a unique consumer ID to target and reach individuals with more precision and relevance across media platforms and devices. Clients can use USIM’s PurViewTM platform to get personalized trading zones and contextual relevance for any geo-location, thanks to data collected from mobile and OTT devices.
According to the company, the most relevant advertisements are given to the intended client, bringing the company closer to a completely tailored customer experience.
