Twitter Updates Its Ad Analytics Platform

Google, Google Cloud, Twitter, Advertising Analytics, Data Analytics, Social Advertising, Social Media Advertising, Social Media Management, Social Media Marketing, Julien Phalip, Steve Niemitz
Twitter Updates Its Ad Analytics Platform

Twitter has recently modernized its advertising analytics in parts as a redesigning iteration and for Google Cloud data analytics. The social media giant has migrated its on-prem architecture to the Google Cloud to strengthen the reliability and accuracy of its ad analytics platform.

Alibaba Cloud to Help Retailers Fight Coronavirus Impact

As mentioned by Julien Phalip and Steve Niemitz in their blog post, “To accommodate for the projected growth in user engagement over the next few years and streamline the development of new features, the Twitter Revenue Data Platform engineering team decided to rethink the architecture and deploy a more flexible and scalable system in Google Cloud.”


Demandbase Launches New Solutions to Improve ABM Offerings