Twitter has recently modernized its advertising analytics in parts as a redesigning iteration and for Google Cloud data analytics. The social media giant has migrated its on-prem architecture to the Google Cloud to strengthen the reliability and accuracy of its ad analytics platform.
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As mentioned by Julien Phalip and Steve Niemitz in their blog post, “To accommodate for the projected growth in user engagement over the next few years and streamline the development of new features, the Twitter Revenue Data Platform engineering team decided to rethink the architecture and deploy a more flexible and scalable system in Google Cloud.”
Source: https://cloud.google.com/blog/products/data-analytics/modernizing-twitters-ad-engagement-analytics-platform
