Twitter Trails on E-Commerce Shopping Module for Business Profiles 

Twitter Trails on E-Commerce Shopping Module for Business Profiles-01

Twitter is making a move towards the next stage of its commercial push with its new Shop Module tool. It is now being tested with many companies in the US market.

With the comprehensive growth of e-commerce amid the pandemic, most social platforms are looking to integrate shopping elements. This helps brands keep users on-platform for a longer period and also maximize revenue opportunities.

According to Twitter, “The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase…without having to leave Twitter.”

Source: SocialMediaToday

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