Twitter has recently announced that it is re-branding its ad products that will essentially streamline various options into fewer and grouped segments. This initiative has been taken in an effort to offer more clarity around different ad offerings. It will help in making things easier for businesses to find the right promotional options based on their needs.
As explained by the social media giant, “We have gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them.”
Simply put, after a thorough discovery and research process, Twitter has re-categorized its entire advertisement suite.
Source: SocialMediaToday
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