Twitter took another step towards delivering more assurance for advertisers around ad placement with the declaration that it’s acquired the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal.
Besides, Twitter has been working hard to enhance its brand safety and assurance measures for a couple of months through its partnerships with Integral Ad Science and DoubleVerify. In 2020, Twitter proclaimed its purpose to seek accreditation from the Media Ratings Council (MRC), including viewability and audience measurement and ad placement. Furthermore, Twitter is still working towards accomplishing the MRC stamp, although the added approval from TAG adds another factor to the platform’s brand safety drive.
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