Twitter is making an advanced move towards the next stage of its business push – with its new Shop Module feature. This is now being tested with many brands in the US. With the comprehensive growth of e-commerce, all social platforms are looking to incorporate shopping elements to keep users on-platform for more time. It will also help in maximizing revenue opportunities.
As explained by Twitter, “The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase…without having to leave Twitter.”
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