Given the current market scenario, Twitter continues to remain a primary tool of modern business communications. Since marketers across industries are looking to improve Twitter ad efforts, its team of ad specialists provided certain tips to consider while working on the Twitter ad creation process.

The social media giant’s primary angle is to adhere to the “three R’s” methodology to gain a robust campaign approach. They are: resonance, relevance, and recency. Even last week, it shared its “three C’s” strategy for enhanced branding – concise, clear, and conversational.

Simply put, ad campaigns that have eye-catching creativity along with a call to action can result better, indicated Twitter.

Source: SocialMediaToday