Twitter has announced that its updated partnerships with DoubleVerify and Integral Ad Science are now operational. As a result, both platforms will be able to provide Twitter ad campaigns in the US with third-party brand safety and suitability measurement.
The brand safety measurement solutions with market leaders DoubleVerify and Integral Ad Science are currently generally accessible to advertising customers based in the US, according to Twitter. Given this, Twitter’s ad business may not benefit the most from giving advertisers more information about where their advertisements will appear next to such content.
Twitter also mentioned that it wants to extend these measurement capabilities to more regions and tongues, which will give more ad partners more assurance and transparency.
Read More: Twitter Provides More Assurance on Ad Placement via Third Party Verification
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